Independent data & AI advisory · UK social housing
Confidence in the data behind your decisions.
Data Habitat helps housing organisations trust their data, evidence their compliance, and adopt AI without losing what makes them human.
The problem
Most organisations don’t have a technology problem.
Reporting nobody fully trusts
Different versions of the same numbers arriving at the same meeting.
Compliance you can’t reconstruct
You know the current position. Reproducing what happened on day three is harder.
AI on unstable foundations
AI doesn’t fix poor data. It amplifies it.
What we do
Three ways we work with you.
01
Data Confidence Diagnostic
A three-week review of whether your data can evidence what you report. Board-ready findings and a costed roadmap.
02
Pre-Migration Data Review
Before a system change, establish what should move, what should be archived, and where the compliance risk sits.
Microsoft Partner — delivered in Power BI and the Microsoft data stack.
03
Advisory
Ongoing support for leadership teams navigating data, governance and AI adoption.
Current research
AI Confidence in Scottish Housing 2026
We’re interviewing 20 senior housing leaders about where confidence in data and AI holds — and where it breaks. Participants receive the report before publication and an invitation to the launch roundtable.

About
Who’s behind this
I’m Maryam Idris. I work at the point where data, decisions and people meet in social housing.
As a performance analyst, I build the frameworks, databases and reporting that leadership teams and boards rely on. Which means I spend my days with a question most organisations find uncomfortable: how confident are we, really, in the numbers we’re making decisions with?
I came into housing from tech, with a degree in AI and data science, and I didn’t expect to stay. I did — because in housing the numbers are never just numbers. Every row is somebody’s home.
Data Habitat grew out of that. I help housing organisations build confidence in their data before a system migration, ahead of a regulatory deadline, or as AI starts entering how they work. I’m currently running AI Confidence in Scottish Housing 2026, interviewing 20 senior leaders across the sector, and I’ll be speaking at the HouseMark Data & AI Summit in Birmingham this November.
BSc AI & Data Science · Performance analysis background
Speaking — HouseMark Data & AI Summit, November 2026
Contact
Start a conversation
A short call is usually enough to work out whether there is something here worth doing. No pitch deck.
